Online Marketing Solutions Calgary – Small Business Marketing Blog | Trade Marketing

There is a growing number of people going into small business sites. However, one of the major challenges that small business site owners face is getting a good ranking on search engines. In addition to this, the go to marketing campaign which is the Pay Per Click advertising poses a huge struggle for small business site owners as well for gaining back the desired result which is profit and website traffic.

It is a given that marketing in any way of form, any media or industry poses a lot of challenges. In addition, the growth of small business sites is still predicted to continue to multiply. Not to worry though, it may seem to be too hard , especially at the beginning but it’s not impossible. For the newbies out there, here are some 3 cost-efficient advertising or marketing campaigns that you can run.

1. Article Marketing

One thing that you can do is to create an article marketing campaign. That is, generating relevant content and submitting it to various article marketing sites. As you get more relevant articles posted, you can include links going to your website. Most often, article submission sites allow 1 to 2 links at the bottom of your article. There are two ways that can this help your small business site. One, generating relevant content which users or viewers would find useful would lead them to your site and might even recommend you, hence you generate traffic. Two, as you generate traffic and as search engines see the relevancy of your site, your search rankings will improve. The good thing about this, it’s free!

2. Social Media Networks

Social media networking sites are very useful for a marketing strategy that is intended for a long-term traffic generation and conversion campaigns. Through social networking sites, you can deviate from online banner ads in the mean time and use the social network sites as it is for your marketing campaign. You can do this through asking questions to potential consumers in your network which will enable you to do a good market research or study. By finding out what potential consumers want and applying this knowledge on your site, you are building your site to be a very strong small business site that caters to what your target market wants.

In addition to that, you can also use business-friendly sites such as Twitter not only to promote your business via word-of-mouth but also create long-term relationships with potential consumers and existing consumers. This would turn into a loyal group of consumers for you.

3. Video Marketing

Gone are the days when video production is expensive. Especially for online usage, you can easily create your own videos through your computer’s webcam. Edit something here and there and within just a few clicks, your video is up on the internet and various people can now view it. This is why video marketing has begun to surface just recently as another addition to cost-efficient online marketing tool. Think of video marketing as article marketing, just captured on camera. The same thing follows. You can generate relevant content in the form of a video and post it on video sites and include a link of your website to lead them to your site. You can even use these videos in some social networking sites.

The main advantage that video marketing has over article marketing is that people nowadays are more likely to watch something rather than read it. In addition a video creates an audio-visual environment which can set off a specific mood and would then in turn form emotional bonds. Emotional bonds are good because consumers become attached to you and would then turn into this trust that they would have with you.

These 3 cost-efficient marketing tools or strategies can be used all together and it wouldn’t cost you that much, except for maybe your time. When you put these all together and have it constantly running, in a few months time, you would see the effect that it will have on your web traffic and this would in turn create a good effect on your page ranking which would also then lead to affordable PPC rates and more traffic. It’s really a cycle of marketing strategies that lead from one thing to another endlessly, if done properly.